While web content writing is still copywriting, it’s actually very different to other publishing genres.
Digital content has its own rules and conventions – which change regularly as technology evolves and customer behaviour changes. What worked online 10 or even 5 years ago may not work today.
There are also extra elements to consider, such as usability (especially on small devices), searchability (SEO) and accessibility.
Web content must be well considered and strategically written to attract the right customers to you. It also needs to be readable on the smallest device and increase your chance of being found by search engines. There's a lot to consider!
That’s why our clients engage us to create their website content rather than write it themselves. Contact us to find out how we can help you!
(Alternatively, if you've already written your content, check out our editing and proofreading services.)
What we write
Web pages
Customer-focused and easy-to-read content with a logical structure and SEO-friendly elements, like keywords, headings, metadata and HTML tags
Blog posts
Well-researched, original and engaging blog articles on various topics, including business, parenting, real estate, health and wellness, and more
App content
Easy-to-follow, plain language content to assist users to make their way through your application and reduce drop-off rates
How our web writers work
Every web project is different, so the content development process will vary for every client. But this is generally the way we work. The prep work we do before writing anything is essential to create targeted, effective content.
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1
We ask questions
First, we talk to you about your business, website goals, target audience and key messages. We ask many questions so we can create the most targeted and relevant content possible.
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2
We look at visuals
We examine any available design mock-ups if it’s a new website or example sites that you want us to use as inspiration. Visuals show us how you want to represent yourself to clients and help us write authentic content to match it.
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3
We collect source content
We make a list of topics and messages to cover in the content. You can send us any notes or sample information you have, like annual reports and brochures. The more we understand your business, the better the content will be.
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4
We develop a site structure
We can create a draft site structure for your approval if you don’t already have one. This structure usually changes a little as the content is developed, but it's a good starting point.
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5
We write your content
We write the page drafts and send them to you for feedback. Once we have feedback and any changes, we finalise the drafts for your developer to publish on the site. This includes keywords, metadata and content styles (tags).
What we promise
The right questions
We take the time to fully understand your business, goals, audience, messaging and voice, so we can write authentic and effective content for you. We don’t write generic business content.
Customer focus
Our content is targeted to your ideal reader or customer to give them a clear message in a language they’ll understand. We don’t write in confusing corporate-speak.
Original content
All our work is original. We don’t produce copied-and-pasted, plagiarised or one-size-fits-all content. We write specifically for you and your target reader.
Open communication
We maintain regular communication with you throughout the project and respond promptly to your queries. You won’t be left hanging, wondering if we’re doing the job.
What our clients say
Kylee helped and guided me through the process. She is very professional in writing my web content. She has been very quick in responding and got it done the way I wanted in no time. Thank you!
Shan Peiris
Wentworth Point Pest Management
If I could give Kylee 6 stars, I would. Not only did she review and re-write copy for my website, she also gave important suggestions on the structure and usability of my website. All of this in one day. Awesome job!
Lynda Ford
Squirrl
Thank you for your hard work to put together my website content!! You are very professional and I could not fault the outcome. Thank you for being approachable and happy to discuss items which needed clarification. I look forward to working with you again.
Muna Lupica
Mind360 Hypnotherapy
Kylee has been excellent in helping me get organised with my website content. Not only did she provide well written material but also gave me some sound business advice in relation to the services I was offering and what I wanted to communicate.
Christine
Ostara Health
Need a quote?
Every web writing project is different in size and complexity, so it's not possible to provide a quote until we have more information.
Additionally, we can partner with talented professionals, such as web designers, to give you a full publishing service if you need it.
To begin, just contact us for a discussion about your web project.
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